Problem
Cost of printing and shrinking budgets have reduced the page count from well over 600 pages in the 50’s to 124 pages. How do we stay true to the Wishbook brand experience with an iPad app?
Solution
The legacy of the Wishbook has always been tied to helping customers find that perfect gift and tapping in to the emotion of the holidays…but now with an iPad App catalog.
Moving from one experience to the next needs to be graceful and the individual value propositions need to be clear.
Expand the product offering and bring back the narrative.
3 ways to browse and find gifts:
– Trending Tree (top 50 gifts)
– Snow globe (random categories)
– Bumpin’ Santas (suggested gifts)
Having just tools and product listings will result in a “just a catalog” experience, whether you’re online or using the catalog.
Complement traditional printed Wishbook, with the online, mobile and iPad experiences.
Explore how iPad orientation, gyroscope, accelerometer can be seamlessly used with products.
What this is
– Part magic, part pragmatic
– Ideas and solutions
– Americana
– Timeless
– One brand created by 4 experiences
– Helps me
The idea of integration has to be more than skin deep. It has to be more than visual.
Work with dev to ensure orientation is scalable and product SKU APIs can be utilized in real time as apposed to hard coded product info.
Select test subjects to align with core emotions and productivity…bring more inspiration and engagement by leveraging the power of this iPad UX — so that Wishbook is not just paper book.
